Task: Provide useful and converting messaging to both car dealers and car seekers looking for a new car.
Purpose: Motomatch is a unique platform that has two audiences; car dealers looking to sell their units online and car seekers looking to find a new car at a great price from the comfort of their own home. This was a great initiative that spiked around the outset of Covid-19 where both buyers were afraid to come into frequent contact.
Role: Copywriter
Task: Provide all retail copy for both Organic and Paid Media efforts
Purpose: Create a campaign that drove awareness of the retail campaign and compelled customers to take part in the Moola Mania coupon game that I was a part of creating and structuring.
Role: Copywriter
Task: This was a response tweet that turned viral.
Purpose: A customer expressed interest in having a picnic for Valentines Day which was jeered by some on Twitter for low ambition. We responded with my tweet and it took off.
Role: Copywriter
Task: Create messaging for Shoprite's birthday sales campaign
Purpose: Communicating Shoprite's birthday sales campaign
Role: Copywriter
Task: Create all messaging, advice and recipes for the new Shoprite Baby Hub.
Purpose: To drive awareness of the Baby Hub as well as provide useful tips and recipes for new moms and dads.
Role: Copywriter
Task: Communicate effectively the Shoprite Christmas offering through Mobile Games, Organic and Paid media and Radio Scripts.
Purpose: To drive sales through recipe ideas, family gathering ideas and product awareness. I was also a part of the Christmas mobile game and provided copy and input for all screens created.
Role: Copywriter
Task: Provide useful and engaging content on social media to students based on neuroscience.
Purpose: Grow an audience to become better acquainted with Neuroscience, the technology provided by PlatoScience as well as providing content that supports their study career.
Role: Design, research and copywriting
Task: Create copy for the marketing of all Faircape retirement homes as well as facilities offered.
Purpose: Produce content that assures and informs seniors of the beautiful retirement homes Faircape has to offer.
Role: Copywriter and Social Media Manager
